If you want top search engine placement for your SEO blog posts, write interesting content that people enjoy reading and link back to. Don’t write for search engines.
SEO Blog posts can be bold, opinionated, witty, authoritative and personable. Your voice and spin on things is what makes a blog and why people like reading them in the first place, so don’t hold back.
Here are a few SEO blogging tips to get you started:
SEO Blog Post Length
Although there are no hard and fast rules about SEO blog post length, I have found that it’s difficult to engage readers with a snippet of content and it’s just as hard to keep them engaged when a post is too long. Around 500-600 words of interesting content is enough to engage readers without losing them and enough content to optimize for the search engines without it sounding keyword stuffed.
SEO Blog Post Topic Authority
Rambling all over the place in a post not only confuses your readers, it confuses the search engines. Stay focused on one main topic and build on that topic. Sub-topics are fine as long as they relate to the main topic. Blog post topic authority equals search engine placement and the way you get it is by writing interesting, topic-focused content that people enjoy reading and link back to. So, write for people then go back and optimize for search engines. To learn more about authority, read Blog Authority Starts with Quality Content and SEO Blogging for Inbound Links and Authority.
The Use of Heading Tags in SEO Blog Posts
From a usability standpoint, heading tags (h2, h3, h4, etc.) organize content and provide at-a-glance formatting for your readers. Heading tags are also good for SEO if they support the h1 heading tag or main title of your SEO blog post, as this one does. Heading tags let your readers and the search engines know what your post is about.
Adding Images to SEO Blog Posts
Eye-catching images visually enhance SEO blog posts. Images get people to read down past the title and help break up blocks of content. Images are also good for SEO if you give them a title/ ALT text description. Search engines can’t read images, but they can read images titles/ALT text.