- Search engine optimization is about ways to get your website to the top of search engines.This cannot be stressed enough. You can do this by generating useful content like articles and blogs, by social networking and the development of multimedia. This sounds easy but it’s a lot of hard work. Still, you can also strategically spread your content in different websites while keeping your target niche in mind. Be very careful not to over-link. After on-page optimization, you can go build your back links to your site. With backlinks, search engines will directly index your websites after finding the links. No need to submit your website to the search engines themselves. Your backlinks will do the work for you.
- Supplement your original content.
- Leverage available free content from sources with Creative Commons licenses that support your website message that readers will share.
- Find for-fee products that will allow you to fully use premium branded content that is legally allowed to be shared.
- Trying to get more backlinks on your website this may help to increase the traffic.
- Get a proofreader. Poor spelling and grammar reflect badly on the services and information being provided; avoid unwarranted negative judgments by getting the writing in order prior to publication online.
- Avoid content generators. While these were once the delight of a fledgling web industry, they are no longer useful. Putting your own team's creativity online is what is useful.
- Never copy and paste from another website - Google, Yahoo, MSN and other search engines are too smart for this nowadays and will detect copied and unoriginal content, sending you to the bottom of the pile.
- Improve your search engine ranking by focusing your content on keywords related to your topic. This is called search engine optimization and will help people find your website when they're searching the Web. Make sure the keywords flow naturally with the text and when you are brainstorming for good words, ask around for words that come naturally to people of all ages when looking for your type of site. To help you understand better, realize that the keywords not only go into headings and page names but also into "meta tags". "Meta tags" are the software code that website visitors do not see but search engines do. Finally, don't overdo the keywords; over-stuffing keywords will result in a very low search ranking for your website. Also, be very careful not to place key text inside graphics; search engines cannot pick up graphics.
- Get linked. This is a very important part of website management. Exchange links. Trading links with other websites that are closely related to the subject of your website can bring you more website traffic. These are two-way links because you must provide a link to them, too, and linking to low-quality websites can threaten the credibility of yours. Only link to sites that are dead on topic, and truly help your visitors. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.
Be sure to not be too excessive with your link exchanges and do not make this your entire link building method.
Google webmaster guidelines specifically says to not engage in link schemes including "Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")"
- Use social media. Post compelling content and you’ll soon build a loyal following. Follow and share with other users, who may reciprocate and follow you. Keeping up to date with social media and finding time to post can be tricky, but it’s well worth it. Let people talk and become part of a community and they’ll promote your content for you. This will save you a great deal of time, and they will share much further than via conventional strategies.
- Advertise your presence. Besides using links, you must make use of numerous other ways to increase web traffic. Sit down and write a list of all the ways you can think of to get your web address noticed and clicked on.