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First Steps to SEO/SEM Success

On Thursday, March 7, 2013 Posted by Zafar Iqbal Labels: click ppc, content, engine, engine marketing, engine optimization, marketing, optimization, page, search, search engine, search engine optimization, sem, seo, steps, success, tactic, web

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First we should know <b><i>SEO </i></b>means Search Engine Optimization and <i><b>SEM</b> </i>means Search Engine Marketing. Over <b>85%-90% </b>of people use search engines to locate what they need on the web. So the importance of search engine optimization (<i><b>SEO</b></i>) and search engine marketing (<i><b>SEM</b></i>) is obvious to most. And with so much being written on the subjects, we figured the tactic was well understood. To our surprise, we've found the opposite.<br />
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In fact many of our clients have very little understanding of how to approach these two very important marketing vehicles. And a <a href="http://www.sempo.org/" rel="nofollow" target="_blank">SEMPO</a> study (Search Engine Marketing Professional Organization) reveals this confusion is far reaching. It reports that while four out of five companies engage in organic search engine optimization (<i><b>SEO</b></i>), only <b>11%</b> of the $11 billion dollars spent in this area goes to <i><b>SEO </b></i>(totals include payments to search engines and search-related media companies, search engine marketing agencies and in-house expenditures in support of such programs). <br />
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The reason is obvious. Pay-per-click (<i><b>PPC</b></i>) search engine marketing is relatively easy—with immediate results that can be measured and tweaked. Organic search engine optimization is a long, never-ending process that takes a lot of thought, discipline, and effort.<br />
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Still, <b>11%</b> is paltry. And, considering that most search activity results come from the organic links (over <b>70%</b> of the overall clicks), it is also backwards. <br />
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Given this lack of understanding, we thought we'd share the first steps we think you should take with <i><b>SEO/SEM: </b></i><br />
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<u><b>1)</b></u> Start with <i><b>SEO</b></i>. At this point you understand why, but the how may be what eludes you. This is not an "if you build it, they will come" type of scenario. This is heavy lifting work,there is just no way to sugar coat it. However, if you start with these areas you'll be well on your way.<br />
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<li>   Page Content- You must optimize every page on your site. This includes careful consideration of the page titles within the code, the page URL name itself, the header of the page, the body text, amongst other content points. </li>
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<li>    Press Releases- While press releases aren't what they once were to reporters, they are an excellent <i><b>SEO </b></i>vehicle. This is simply due to the access to Internet news portals the end user now has (Google News, etc.). So be sure to utilize this tool to drive traffic to your site. </li>
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<u>2)</u> Use <i><b>SEM </b></i>for Content Conversions. Pay-per-click (<i><b>PPC</b></i>) can be quite fruitful for driving traffic to your site particularly for content oriented offers. In fact for offers such as Article/white paper downloads or Site Registrations (for newsletters, etc.), <i><b>SEM </b></i>acutally outperforms <i><b>SEO</b></i>. For that reason, we recommend you first start your <i><b>SEM </b></i>efforts in this area. When choosing which engines to go with, certainly Google and Yahoo are the dominant players. Still MSN, AOL, and Ask Jeeves fall in line right behind them and should not be ignored. <br />
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<i><b>SEO </b></i>and <i><b>SEM </b></i>can be complicated, it's true. But if you start with an <i><b>SEO </b></i>focus and use <i><b>SEM</b></i> first in those areas where it outperforms <i><b>SEO</b></i>, you will find it much more relevant to your sales and marketing success.</div>
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First we should know SEO means Search Engine Optimization and SEM means Search Engine Marketing. Over 85%-90% of people use search engine...

Layout Can Impact your SEO

On Friday, February 8, 2013 Posted by Zafar Iqbal Labels: content, create layout, engines, html, impact, important, layout, layout navigation, navigation, page, search, search entines, seo

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<i>Layout is the most important part and can impact for your SEO. When you are designing a Web page and you want it to be optimized for search engines, you need to set up the page content so that the most important parts of the document come first in the <b>HTML</b>.</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF2zOshUyfA1MtEmqgebYZTI25_X8mI2yNXr2VutF9KdBxBMAfZbVc_EqbOWHsvMKALNYFKDh_FfM6lmA3AywYPfIfYT7yQ7PNM7dhukSH37CQtCEzZxIG2lq8EmadJTCU_cxS2wLfWSCh/s1600/Layout+Can+Impact+your+SEO.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="seo,html,content,search,engines,important,layout,navigation,page,impact,search entines,layout navigation,create layout" border="0" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF2zOshUyfA1MtEmqgebYZTI25_X8mI2yNXr2VutF9KdBxBMAfZbVc_EqbOWHsvMKALNYFKDh_FfM6lmA3AywYPfIfYT7yQ7PNM7dhukSH37CQtCEzZxIG2lq8EmadJTCU_cxS2wLfWSCh/s320/Layout+Can+Impact+your+SEO.jpg" title="Layout can impact your SEO" width="320" /></a></div>
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<span style="font-family: "Trebuchet MS",sans-serif;">Most important Layout which can impact your <i>SEO </i>are given below :</span></div>
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<u><b>Search Engines Read <i>HTML </i>Linearly :</b></u><br />
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Search engine spiders crawl through your <b><i>HTML </i></b>and read it in the order that it's written in the page. Most search engines give a slightly higher priority to text that appears towards the beginning or top of the HTML document. This is because search engines do not have human instincts to recognize what parts of the page are the most important or most relevant.<br />
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<b><u>Put the Most Important Content First :</u></b><br />
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When you build a Web page and optimize it for search engines, you want to put the most important content first in the <i><b>HTML</b></i>. This means things like navigation should come after your main content. The closer you can get your content to the <body> tag, the higher priority it will have in the search engines. But the problem is that getting your content first can be difficult with most layouts. For example, if you create a 2-column layout with navigation on the left - a very common layout - the navigation will, by necessity, appear first in the <i><b>HTML </b></i>in a table. <br />
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But with CSS, you can create a layout where the navigation appears to the left, but is in the <i><b>HTML</b></i> second.<br />
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<u><b>Float Your Layouts :</b></u><br />
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The easiest way to create a layout that allows the content to be first, but the navigation column to be wherever you would like it - on the right or left - is to float the columns. Simply place your content in the first division of your <i><b>HTML</b></i>, and float that to the right. Then place your navigation in the second division of your <i><b>HTML </b></i>and float it to the left.</div>
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Layout is the most important part and can impact for your SEO. When you are designing a Web page and you want it to be optimized for searc...

Most Important On Page SEO Tips

On Friday, February 1, 2013 Posted by Zafar Iqbal Labels: engines, keywords, most important, onpage, onpage seo, optimization, page, page seo, search, search engines, seo, seo optimization, seo process, seo tips, website

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In the present cut throat competitive age, getting Top ranking in the Search Engines is not that easy for many. Search Engines are getting faster and smarter day by day and there good content is not just enough to promote a website. Among all the aspects associated with a website promotion, on page optimization occupies the most important position. <a href="http://seopips.blogspot.com/2013/01/10-basic-on-page-seo-tips.html" rel="nofollow" target="_blank"><u><b>Here we discussed 10 Basic On Page SEO Tips.</b></u></a> </div>
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<i>On page optimization is one of the initial steps every professional should adopt in order to succeed in the rank achievement war in the search engines. In onpage optimization, SEO process should be performed in every part of a website.</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmTOE-xQsmiiV01-w8AggXQrks_Vk0HbQvA8-eKUrvHzOoS8Kxn7Q_mCPzWnJ4ud1aPIXwBUAYtBbxuw2rMygYm0jSrWVBPD6ChAdeCkV5UESLD04747tGmX2iEgePUGOkHPpmFPtphLTL/s1600/Most+Important+On+Page+SEO+Tips.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="most important,seo tips,website,seo,search,keywords,engines,optimization,page,onpage, search engines,page seo,onpage seo,seo process,seo optimization" border="0" height="233" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmTOE-xQsmiiV01-w8AggXQrks_Vk0HbQvA8-eKUrvHzOoS8Kxn7Q_mCPzWnJ4ud1aPIXwBUAYtBbxuw2rMygYm0jSrWVBPD6ChAdeCkV5UESLD04747tGmX2iEgePUGOkHPpmFPtphLTL/s320/Most+Important+On+Page+SEO+Tips.jpg" title="Most Important On Page SEO Tips" width="320" /></a></div>
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><u><b>Some of the major things to be done in onpage optimization are:</b></u></span></div>
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<li>    The first and foremost thing that needs to be clear that the type of website for which onpage SEO will be done and who are the target audience. According to these factors, on page SEO process should be started. </li>
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<li>    While purchasing a new domain and choosing a domain name, one should be very conscious. If the existing website is a few months aged then there is no need to go for a new domain, because the search engines consider the age factor of site when giving it a rank.</li>
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<li>    The website for which on page SEO optimization will be done should be easily understandable so that the people you are targeting get attracted towards the website and keep their attention on it.</li>
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<li>    Before starting the onpage SEO process, the concerned website should be evaluated in terms of its navigation structure, W3 capability and user friendliness.</li>
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<li>    Observing competitors is a vital step which should be followed before starting the on page SEO process. Through this process, it will come to the spotlight that what is working and what is not.</li>
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<li>    Keyword research is the most important aspect of on page SEO optimization process, because keywords are the primarily element to customise a website. More appropriate and focused will be the keywords; more prominent will be the onpage SEO.</li>
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<li>    After choosing the most appropriate keywords, an SEO professional needs to find a search engine friendly <a href="http://seopips.blogspot.com/2013/01/how-to-create-google-sitemap.html" rel="nofollow" target="_blank"><b>site map</b></a>, which would help the search engines to index all the pages of the website.</li>
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<li>   Though now Google does not follow the keywords mentioned in the meta tags, but still there are certain search engines which follow the conventional way. That's why meta tags should be keyword rich and those keywords should appear in the website's body text.</li>
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<li>    All the major images of the website should be tagged so that they can come on the image search result on the search engines. </li>
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<li>    The keywords present in the website's content should be of proper density. If the density of the keywords get higher then it would treated as keyword stuffing and for doing so, the search engines may ban the website.</li>
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<li>    One of the most important steps of onpage SEO optimization is proper usage of keywords in the link anchor text. The anchor line should contain the maximum keywords relevant with the website. It has often been seen that despite of not having good content, some sites come in good rank and that's because of their keyword rich Anchor text.</li>
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In the present cut throat competitive age, getting Top ranking in the Search Engines is not that easy for many. Search Engines are getting...

How To Get More Traffic From Forum

On Tuesday, January 29, 2013 Posted by Zafar Iqbal Labels: affiliate, affiliate marketers, forum, forums, just, page, people, traffic, traffic website, traffic website affiliate, website

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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Below given Tips For Getting More <i>Traffic</i> From Forum.</span></h3>
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<span style="font-family: Verdana,sans-serif; font-size: small;"><i>Forum discussion is also a part of off-page optimization. Forum discussion give more <a href="http://seopips.blogspot.com/2013/01/how-to-increase-website-traffic.html" rel="nofollow" target="_blank"><span style="color: red;">traffic on your website</span></a> and also make high Page rank of your website. Forum is a community in which discussion takes place. Let us bring it down to what we really needed –Internet Forums sometimes call message board or bulletin board is a place where people meet online virtually to discuss and make connections. The beauty of online forum is that they are specific. This means you will find forums in niche. If you are a marketer you will likely do well joining a marketing forum either to learn or to share what you know. It is in fact the gathering of specific or targeted group of people who have common goal. It should be clear to you now that a particular set of people you will like to target are already waiting for you somewhere on the internet waiting for you to join and share whatever you have in mind with them. Hence, a great source of highly targeted traffic if well managed.</i></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJoDnKi5Ud58X__CrcBnh-W1wUAtI40m2Ud91XPt7vb8eQWI26gkHJ8yMTnARQzl-m40Gkh1RWqw3CREAsVrJ4dfxcBVj0MhRW27fGpdEUDpClwNTWp2HRTe3yPx8XYsFntaviExv27Dxi/s1600/How+To+Get+More+Traffic+From+Forum.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="forum,website,traffic,people,affiliate,just,forums,page,traffic website,affiliate marketers,traffic website affiliate" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJoDnKi5Ud58X__CrcBnh-W1wUAtI40m2Ud91XPt7vb8eQWI26gkHJ8yMTnARQzl-m40Gkh1RWqw3CREAsVrJ4dfxcBVj0MhRW27fGpdEUDpClwNTWp2HRTe3yPx8XYsFntaviExv27Dxi/s1600/How+To+Get+More+Traffic+From+Forum.jpg" title="How To Get More Traffic From Forum" /></a></div>
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The following Tips will however help you to maximize the opportunity of participating in forum to increase the flow of targeted <i>traffic</i> to your website or affiliate webpages.<br />
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<u><b>1.Select <span style="color: red;"><a href="http://seopips.blogspot.com/2013/01/free-forum-submission-sites-list.html" rel="nofollow" target="_blank">Forum</a></span> In your Niche:</b></u></div>
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It pays to be focused rather than wander the web hopelessly. Before you start posting in forums, do a research for forum fitting in to your niche. If you a hyip administrator you will get people who will be interested in your hyip from hyip forum. Likewise if you are a company owner looking for affiliate marketers to sell your products, you will find affiliate marketers in affiliate marketers forum. It is as easy as that. Just type the type of people you seek in the search box you use, be it Google, yahoo etc. you will see a lot of search result. Select wisely. Most forums will indicate the number of participating members. You will need to join forums with high number of participant. However, forums with little members but growing also has there advantages.<br />
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<u><b>2.Forum Rules And Guidelines: </b></u></div>
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The second most important of this tip is being patient and abiding by the forum rule/guidelines spelled out by the Forum you will be participating. First of all read the rules of the forum before joining so as to understand what is accepted or not. You may wonder why this is tagged very important, this is because you may get banned after a lot of good work that should pay you good <i>traffic</i> for life and your content will just be theirs giving them <i>traffic</i> and no link back to you at all. So read the rules and abide by it.<br />
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<u><b>3.Your Profile And Signature: </b></u></div>
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Do not be too excited to jump this very important step. After reading the forum rules and understanding it, head straight to your profile set up in the user control panel. Set up your profile first before you start participating in the forum. This is your most valuable weapon to get get <i>traffic</i> to your website .Write your profile professionally so that forum members whom will visit your profile would perceive you as an expert who has authority in your niche. Also your signature should be set up to point to your website, affiliate page or product whichever you are promoting. If you neglect this step, then you have neglected the most important tool to drive <i>traffic</i> to your website, affiliate webpage or product page you are promoting. This is because it is the only way to link back to your website, affiliate website, product page etc. It also pays to code your signature with BBC code so those forum members just see a nice powerful text and not just www.yoursiteexample.com.<br />
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<u><b>4.Posting And Participating Intelligently: </b></u></div>
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So critical to point out here that you have to participate intelligently and not just post meaninglessly expecting to get <i>traffic</i>. There is a golden rule, Give and Take- and that is all about it. The secret to having free and consistent <i>traffic</i> from forum is by giving a valuable answer to a question on forum, posting a thread that answers a question so many people have been longing to get answers. Giving a quick tips on how to do something etc. When forum members find your post interesting, they will click on your profile to know you more or visit your website in your signature if you had a text that look to continue to give valuable information about what they just read. That is the power of knowing a little bbc code. Say you just gave a tip on advantages of coupon, your text-which is actually your website coded using bbc code- could read” ‘The Easiest Way To Get Coupon Online”. You picture that.<br />
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<u><b>5.Keyword Research: </b></u></div>
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It will be a good idea to have people who are not part of the forum to read your post on the forum and hopefully follow the link back to your website, affiliate webpage or product webpage. If you know what people in your niche are looking for or what they type exactly in the search box and you can write something good about it, then go ahead and do that for your forum.You can use google adwords keyword tool  to get what people are searching for. You may ask, why not on my website? You are right. What you do is write a teaser about it that will make people want to read more about it. Now that you give the forum visibility in the search engine and having <i>traffic</i> directly to your post on the forum, you will also get <i>traffic</i> because the visitors see you as the expert and will visit your website. This tip is good if your website is not showing up in the first page search result. You can perceive the Give And Take golden rule. The forum gets <i>traffic</i> from your post while you get targeted visitors from the <i>traffic</i>s visiting the forum.</div>
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Below given Tips For Getting More Traffic From Forum. Forum discussion is also a part of off-page optimization. Forum discussion give ...

How to Increase Website Traffic for Free

On Monday, January 28, 2013 Posted by Zafar Iqbal Labels: affiliate program, allow people, link, major search engines, page, people, people read, search, search engines, site, topic, topic related website, traffic, website

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT1Dek0lcGJf763IKKM0vCYA6DFenDQfKw4Cjh3Get_r2oN67J9K_rcdMWA1r9z5m7pIHFdiZ6uwZqmdlHW6x7lrSdaHu-wVty-nv8HxNUa1skN_yIEJd57myWuG6y8eM0yOY12itHY00h/s1600/How+to+Increase+Website+Traffic+for+Free.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="people,website,site,topic,traffic,link,search,page,people read,search engines,affiliate program,allow people,major search engines,topic related website" border="0" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT1Dek0lcGJf763IKKM0vCYA6DFenDQfKw4Cjh3Get_r2oN67J9K_rcdMWA1r9z5m7pIHFdiZ6uwZqmdlHW6x7lrSdaHu-wVty-nv8HxNUa1skN_yIEJd57myWuG6y8eM0yOY12itHY00h/s1600/How+to+Increase+Website+Traffic+for+Free.jpg" title="How to Increase Website Traffic for Free" width="320" /></a></div>
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<u><b>Some Steps are given below to increase website traffic for free :</b></u></div>
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<li>Optimize your website to be search engine friendly. Submit it to various search engines and directories. In addition to major search engines such as <i>Google</i>, <i>Yahoo</i>, <i>Ask</i>, <i>Bing </i>and <i>MSN</i>, it's worth submitting to lesser known web directories. If your website is listed in as many places as possible, it can boost your rankings in major search engines as well.</li>
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<li>Make sure your title, description head, and header html tags accurately convey the subject of your site; search engine algorithms use these as keywords to categorize your site and direct relevant traffic.</li>
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<li>Spread the word about your affiliate program by submitting it to affiliate program directories and contacting the owners of related websites.</li>
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<li>Create a links page that will contain the links to other non-competing websites in the same industry. Contact the owners of other websites with your proposal to exchange links. You will add their link to your links page, and they will link to your website in return.</li>
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<li>Comment on blogs. Visit other people's blogs on the topic related to your website. Most blogs allow you to add comments about the issues being discussed. Add insightful comments about the blog topics, and leave your website link. Your comment and your link will permanently remain on the blog website.</li>
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<li>Look into traffic exchanges. There are many types of traffic exchanges but the idea is the same - you team up with other webmasters, and they send you traffic in exchange for you sending them traffic. Search the web for "traffic exchange" to find those services.</li>
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<li>Create something of value that people will pass around. It can be a report with useful information that you allow people to give away. It can also be some kind of cool and unusual web-page that people will want to e-mail to all their friends. Of course, the pass-around item will include your advertisement and your link, spreading the word about your website. This is a "viral" strategy.</li>
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<li>Write articles on the topic related to your website, and include a link to your site in your author bio. Submit your articles to article directories, and allow people to publish your article in their newsletters and websites. Your articles will spread around the web like wildfire. People will read them and visit your website. The best part is that people who read your articles will regard you as an expert, and they will be much more likely to buy from you when they go to your website. How's that for a free publicity?</li>
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<li>Use accurate keywords for your content. The point of keywords is that they are the terms most people looking for your article by topic will search by. Check those with free Google terms and use the most popular relevant one in your title - a descriptive title to let them know right away what it is if it's a word with multiple meanings. Drawing blood for a phlebotomist is not the same thing as a comics artist drawing blood in a fight scene. Be very literal and then use the exact keywords several times in the article where they are relevant, as well as synonyms. Don't overdo it, or you look like you're trying to spam Google. Just use the keywords naturally when describing the topic. </li>
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<li>Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. Submit it to all the free e-zine <a href="http://seopips.blogspot.com/2013/01/top-article-directory-list.html" rel="nofollow" target="_blank">directories</a> on the internet. A news letter.</li>
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<li>Start your own online discussion community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community, they will regularly return to communicate with others.</li>
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<li>Advertise your site at free classified ad sites. There are many of these on the net. Some of the more popular ones are Craigslist, inetgiant, free advertising forum, and gumtree.</li>
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<li>Getting a <a href="http://www.myspace.com/" rel="nofollow" target="_blank">myspace</a> page could also increase your site traffic because hundreds of people will see it.</li>
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<li>Update your <a href="http://facebook.com/" rel="nofollow" target="_blank">Facebook</a> status to let your friends know every time you update your blog and create a Facebook fan page. Your friend's friends will see when they join the fan page or comment on your status.</li>
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<li>Sign up to <a href="http://answers.yahoo.com/" rel="nofollow" target="_blank">yahoo answers</a> and leave great helpful comments to questions people are asking for, leaving a link back to your site with more helpful tips on it.</li>
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<li>Stay on topic. All this socializing, forum commenting and question answering ought to be on your website's main topic. The more your activity and site content match in topic, the more likely the right people find it. The more targeted your affiliate links are to the topic, the better you'll do with them too. People don't mind advertising that's on topic, it starts to look like a convenience directory rather than irritating commercials.</li>
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Some Steps are given below to increase website traffic for free : Optimize your website to be search engine friendly. Submit it to va...

How to Optimize Your Website

On Sunday, January 27, 2013 Posted by Zafar Iqbal Labels: content, engine, engines, html code, it's, page, search, search engine, search engines, web, web page, website, website optimization

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHV98MdG_kVuyaWkS4JnH9hpX_O7ikNc4U4NR7ye2-XL2G8-9Gt83mJ8SSHpmKAaCh88Ym8UwLuCfUIVlWAezTe3AIaF_2NV9WtrYxhojz_xiRdER_yuTveeUzj39CEp3uMWPNC7ZdkzhY/s1600/How+to+Optimize+Your+Website.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="search,page,website,engines,content,web,engine,it's,search engines,search engine,website optimization,web page,html code" border="0" height="206" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHV98MdG_kVuyaWkS4JnH9hpX_O7ikNc4U4NR7ye2-XL2G8-9Gt83mJ8SSHpmKAaCh88Ym8UwLuCfUIVlWAezTe3AIaF_2NV9WtrYxhojz_xiRdER_yuTveeUzj39CEp3uMWPNC7ZdkzhY/s1600/How+to+Optimize+Your+Website.jpg" title="How to Optimize Your Website" width="320" /></a></div>
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Creating a website that appeals to search engines can be challenging, but it's critical if you want your Website to generate a steady stream of traffic. That's where effective Website optimization tricks come in. So how do you develop Web content that caters to both search engine spiders and Website visitors? There's no single set of tricks and strategies to observe, but here are some basic website optimization tricks you can use to make your site more appealing to <a href="http://seopips.blogspot.com/2013/01/10-most-important-seo-tips-for.html" rel="nofollow" target="_blank">search engines</a>.</div>
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<li><b><i>Include Meta and title tags:</i></b> Some search engines still use Meta Keyword, Meta Description and Title tags to catalog and rank Web pages. Be sure to place a title tag at the top of each page to identify the document's overall content. You should also write an accurate Meta description tag because it's often used by search engines to describe a site in search results. And don't neglect to include a Meta keyword tag to reveal the most important keywords for each page to search engine spiders. This is one Website optimization trick you do not want to overlook because Meta tags can be the key to getting "found" by search engines.</li>
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<li><b><i>Place keywords strategically throughout your content:</i></b> Having keyword-rich content is the key (pardon the pun) to performing well with search engines. Load your Home and other critical pages with important keywords, since it may be the only page indexed by some engines. If you're not sure which keywords to weave throughout your Website, try using software like WordTracker. It's one of the leading tools you can use for website optimization, and it's available through a free trial. </li>
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<li><b><i>Use your primary keywords in an H1 header tag near the top of your page:</i></b> Google gives extra weight to text located within header tags when computing PR. Also use a couple of H2 tags on your page because they count as well (although not as much as the H1).</li>
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<li style="text-align: justify;"><i><b>It's always good to inspect your website after any updates, especially changing tags:</b></i> It is very easy to create broken links and design flaws which may affect your search engine optimization, not to mention your traffic and revenues. You will also need to create a sitemap.xml file (generally provided for free) to submit to search engines to optimize your website.</li>
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<li><i><b>Keep your content updated and provide enough content:</b></i> Good Web content is a critical factor in keeping site visitors interested and coming back for more. It's also the key to higher search engine rankings. Major search engines typically require you to have at least 200 to 250 words on each Web page. So it's important to include plenty of valuable content to appeal to search engines-and visitors. </li>
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<li><i><b>Avoid using frames if possible:</b></i> Frames, which are being used less and less, enable you to split a page into pieces and section off static content to decrease download times. However, today's Websites are larger and require more dynamic elements than are feasible with frames. Having a complex frame set up, can keep you from creating a search- engine friendly Website that draws a high ranking. </li>
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<li><i><b>Build incoming or back links:</b></i> Building good incoming or back links can also increase your search engine ranking and Website traffic. Here's why this Website optimization trick is so crucial: Most major search engines rank Web pages based on the number and the quality of links that point to the Website (link popularity). They do so because it's very difficult for Web masters to "fake" good links. As a result, link analysis gives search engines a useful means of determining which pages are good for particular topics. </li>
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<li><i><b>Create a <a href="http://seopips.blogspot.com/2013/01/how-to-create-google-sitemap.html" rel="nofollow" target="_blank"><span style="color: purple;">Site Map</span></a> page and link to it directly from your home page:</b></i> On your Site Map page place links to every other page in your website. This guarantees that every page on your website can be reached with a maximum of two mouse clicks or "link follows" by the spiders.</li>
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<li><i><b>Use alt tags to describe your photos:</b></i> If you can use a keyword or two in your alt tag that is even better, but be careful here that your alt tag accurately describes the photo or Google may consider it to be spam.</li>
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<li><i><b>Validate Your HTML Code:</b></i> While search engines don't care whether your HTML code is error-free, they rely on the basic correctness of the code to find out which portions of your web page to index. If your HTML code contains errors, it is possible that only portions of your web page are included in the search engine's database. The errors, while undetectable in a web browser, may lead the search engine software to think that some of the text on your page is part of the HTML formatting information rather than your site's content. As a result, the search engine may ignore that text, and your web page will not be shown in its results page.</li>
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Creating a website that appeals to search engines can be challenging, but it's critical if you want your Website to generate a stead...

10 off page SEO tips to build rank

On Tuesday, January 22, 2013 Posted by Zafar Iqbal Labels: 10, 10 page, answers, build site, build site rankings, business, document sharing, make page ranking, page, page ranking rise, page seo, page seo tips, seo tips, share, sharing, social, tips

While there are always ways to get things done, the top 10 ways are usually where starting is recommended. Already discussed <a href="http://seopips.blogspot.com/2013/01/10-basic-on-page-seo-tips.html" rel="nofollow" target="_blank"><b><span style="color: blue;">10 Basic On Page SEO Tips</span>.</b></a> Here are the 10 off page SEO tips to build site rankings for your website.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb5gGQyTFZG0Qru_v9jCe5ELzae9l0JGcELO2bP6MC1nVLeDU5UU3FTPwgWT3l0oTA5p8DfscrAXLMBDy6VoBdJg6fws9NXpVLDgVi7gT6czvE-7ribfexDU6JYxpZ2ucEVq1CTRhzRMv_/s1600/10+off+page+seo+tips+to+build+rank.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb5gGQyTFZG0Qru_v9jCe5ELzae9l0JGcELO2bP6MC1nVLeDU5UU3FTPwgWT3l0oTA5p8DfscrAXLMBDy6VoBdJg6fws9NXpVLDgVi7gT6czvE-7ribfexDU6JYxpZ2ucEVq1CTRhzRMv_/s1600/10+off+page+seo+tips+to+build+rank.jpg" width="400" /></a></div>
<b><span style="color: blue;">Social Networking:</span></b> The Internet’s become a far more social place. By utilizing these social networking tools you can build a community of online lemmings who are spreading the good word of your business for you.<br />
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<b><span style="color: blue;">Blogging:</span> </b>Another big one; by having a blog with your own behind the scenes tips and tricks, you are breaking down walls and letting people peek at your business while still controlling the narrative.<br />
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<span style="color: blue;"><b>Social Bookmarking:</b></span> For social bookmarking you need to deal with only the best. Websites like <a href="http://www.digg.com/" rel="nofollow" target="_blank"><span style="color: blue;"><i>Digg</i></span></a> and <a href="https://delicious.com/" rel="nofollow" target="_blank"><span style="color: blue;"><i>Delicious</i></span></a> can help launch you and your website into the stratosphere.<br />
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<span style="color: blue;"><b>Link Baiting:</b></span> In your blogging and on your website if you share others links (your sources) then they may share yours.<br />
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<span style="color: blue;"><b>Photo Sharing:</b></span> A picture can say 1000 words. One of the biggest of the top 10 off page SEO tips to build site rankings is to share your pics with the world! Consider <a href="http://www.flickr.com/" rel="nofollow" target="_blank"><span style="color: blue;"><i>Flickr</i></span></a> as one of the most popular or <a href="https://picasaweb.google.com/home" rel="nofollow" target="_blank"><span style="color: blue;"><i>Picasa</i></span></a> because it’s owned by the big dog in search Google. Or check out the newest addition in the photo sharing world <a href="http://pinterest.com/" rel="nofollow" target="_blank"><span style="color: blue;"><i>Pinterest</i></span></a>!<br />
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<span style="color: blue;"><b>Video:</b></span> Who doesn’t love to be able to see the in’s and outs of their favorite business? Or finding personal instructions from the CEO, President or creator of a product? That’s how videos can make your page ranking rise. Of course <a href="http://youtube.com/" rel="nofollow" target="_blank"><span style="color: blue;"><i>YouTube</i></span></a> is huge, and unmistakably the top dog. But if you’re looking for others <a href="http://www.metacafe.com/" rel="nofollow" target="_blank"><span style="color: blue;"><i>Metacafe</i></span></a> and <a href="http://www.dailymotion.com/us" rel="nofollow" target="_blank"><span style="color: blue;"><i>DailyMotion</i></span></a> are good as well.<br />
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<span style="color: blue;"><b>Press Releases:</b></span> The big business way to make your page ranking rise is through the spreading of information. Information is shared through press releases. <a href="http://www.1888pressrelease.com/" rel="nofollow" target="_blank"><span style="color: blue;"><i>1888pressrelease</i></span></a>, <a href="http://www.openpr.com/news/submit.html" rel="nofollow" target="_blank"><span style="color: blue;"><i>Open PR</i></span></a>, and <a href="http://www.prleap.com/" rel="nofollow" target="_blank"><span style="color: blue;"><i>PR Leap</i></span></a> are three websites you can investigate to get your press release story out there and of course link back to your web site, more importantly link back to a relevant page pertaining to that article. (think keywords)<br />
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<span style="color: blue;"><b>Answers:</b></span> People have questions; the Internet has answers. Specifically participate in the questions by providing the answers at <a href="http://answers.yahoo.com/" rel="nofollow" target="_blank"><span style="color: blue;"><i>Yahoo Answers</i></span></a> or <a href="http://www.chacha.com/" rel="nofollow" target="_blank"><span style="color: blue;"><i>Cha-Cha</i></span></a>.<br />
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<span style="color: blue;"><b>Document Sharing:</b></span> Another place to share information is on document sharing websites like GoogleDocs. Why even consider going anywhere else? I mean this IS Google were talking about right?<br />
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<span style="color: blue;"><b>Articles:</b></span> If you’re trying to create your own narrative you can also go the way of creating your own articles. Visit sites like <a href="http://ezinearticles.com/" rel="nofollow" target="_blank"><span style="color: blue;"><i>Ezine</i></span></a>, <a href="http://goarticles.com/" rel="nofollow" target="_blank"><span style="color: blue;"><i>Go Article</i></span></a>, <a href="http://www.zerys.com/" rel="nofollow" target="_blank"><span style="color: blue;"><i>Zerys</i></span></a>, or even set up an account on <a href="http://voices.yahoo.com/" rel="nofollow" target="_blank"><span style="color: blue;"><i>Yahoo Voices</i></span></a> and thread the needle the really deliberate way by going through these article creation websites.

While there are always ways to get things done, the top 10 ways are usually where starting is recommended. Already discussed 10 Basic On Pag...

5 Tools To Check Website Page Load Time

On Saturday, January 19, 2013 Posted by Zafar Iqbal Labels: google, google page, load, load time, measure page, page, page load, pages, performance, speed, time, website

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When a website responds slowly, visitors spend less time there. Many visitors are pressing the back button of there browser because they are waiting for too long to load pages on your website.So imagine you are visiting a website but if it takes too long to respond you will be impatient and move to another site. Same things happens if your website page speed is slow. A lot of webmaster makes stylish beautiful website but if it takes much time to load they will certainly lose the visitor and customer. Again slow speed=less visitor=less money.</div>
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Page speed is one of over 200 signals that Google uses to determine a page’s ranking. Though Google usually put the highest importance in relevance, reputation, website age, user response etc, it is wiser to take advantage of every possible step to make a better Search Engine Optimized site. Google has already announced that they use a website’s initial load speed as one of the many ranking factors for their search engine.<br /><br />So now you understand why the Page load time of your website  is important. Lets see How to check the Page speed time.<br /><br /><b>Tools To Check Website Page Load Time:</b><br /><br />1. <a href="https://developers.google.com/speed/pagespeed/insights" rel="nofollow" target="_blank"><u><b>Google Page Speed:</b></u></a> Google Page Speed Insights is probably the best tool available to measure the page speed time. Put the website link on box and click on Analyze. Wait for some time and you will get the result.<br /><br /><br />2. <a href="http://gtmetrix.com/" rel="nofollow" target="_blank"><u><b>GTmetrix:</b></u></a> GTmetrix uses Google Page Speed and Yahoo! YSlow to grade your site’s performance and provides recommendations to fix these issues.<br /><br /><br />3. <a href="http://tools.pingdom.com/fpt/" rel="nofollow" target="_blank"><u><b>Pingdom:</b></u></a> Pingdom is another great tool to measure page speed. You will get a lot of recommendations to speed up your website.<br /><br /><br />4. <a href="http://developer.yahoo.com/yslow/" rel="nofollow" target="_blank"><u><b>Yahoo YSlow:</b></u></a> This service provided by Yahoo. Y-Slow analyzes web pages and suggests ways to improve their performance based on a set of rules for high performance web pages. You need to add it to your browser.<br />
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<b><i>Feature includes:</i></b><br /><br />    It Grades web page based on one of three predefined ruleset or a user-defined ruleset;<br />    Suggestions for improving the page’s performance;<br />    Summarizes the webpage’s components;<br />    Displays statistics about the page;<br />    Provides tools for performance analysis, including Smush.it™ and JSLint.<br /><br />5. <a href="http://www.webpagetest.org/" rel="nofollow" target="_blank"><u><b>Webpage test:</b></u></a> WebPagetest is a tool that was originally developed by AOL for use internally and was open-sourced in 2008 under a BSD license. The platform is under active development on Google code. It is now run by the WPO Foundation.</div>

When a website responds slowly, visitors spend less time there. Many visitors are pressing the back button of there browser because they a...

10 Basic On Page SEO Tips

On Friday, January 18, 2013 Posted by Zafar Iqbal Labels: meta, on page, page, search, seo, site, tips, title, use, website

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Search engine optimization is the most important factor if you want to gain organic visitor and want to see your website in the first page of search result. It is an ongoing process. It usually takes a lot of time to gain the trust of search engine. SEO rules are constantly changing. So you need to adapt yourself with this ongoing process. You need to research a lot for a better SEO. For this you should have these basic knowledge about SEO. Previously i have written <b><a href="http://seopips.blogspot.com/2013/01/10-most-important-seo-tips-for.html" rel="nofollow" target="_blank">10 most important seo tips for a website.</a></b><br />
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<u><b>What is On Page SEO: </b></u><br />
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On page SEO means keyword research, writing good Title tags, internal linking and crawl architecture, or even content creation. For the purposes of this post, on-page is anything you directly control in the code or content of your site. Below the basic On Page SEO tips are given.<br />
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1. <u>Title Tag:</u><br />
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Title tag is the most important things in case of a website or page. You should have separate title tag for every page. Make sure your main keywords are in the title. make your title tag H1 format. it should be less than eight words or 70 characters ideally 65 characters. It gives a clear idea about the topic and increase the click through rate. Never use more than one H1 tag in page, but you can use as many other tag you want.<br />
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2. <u>Meta description:</u><br />
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Use relative and keyword focused meta description for every page and post. Keep it in mind that what word is popular among visitor to search content. Use less than 160 characters for meta description. For WordPress there are many free plugins like as All in one SEO, Yoast SEO etc. Use one of them. If you are using thesis like as mine, you will get the options to add meta tag, title tag, meta keywords. You dont need to add another plugin. Recently the blogger has implemented search description as meta description. Though meta keywords are not counted by Google, its wise to use some meta keywords. Try to put at least 3 words from title to meta description.<br />
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3. <u>Search Engine Friendly URL:</u><br />
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Search Engine Friendly URL means that is easy to read. Just look into the address bar of this page, what have you seen? A url that describes the content of the page. If have a string of characters and numbers in your URL, it confuses your visitors and offers absolutely no SEO advantage. It need to be corrected from the beginning of site making.<br />
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4. <u>Speed Up Your Website:</u><br />
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If your site loads quickly the visitor will get happy as they dont have to wait. it decreases the bounce rateand bounce rate is a important factor for SEO. If you have not yet measured the page speed of your site here is 5 Tools To Check Website Page Load Time And Improve Page Speed.<br />
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5. <u>Internal Linking:</u><br />
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Internal Linking means when you write a post make some links directed towards the other content on your website that is helpful. I assume that you have seen Wikipedia, its an great example of internal linking. But be careful, do not make a mess. Only do it where necessary. It can reduce Bounce rate and improve user satisfaction.<br />
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6. <u>Link to Sites with High Page Rank:</u><br />
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Link to high page rank site whenever possible. It is counted for page rank and will help you to raise you own page rank. Do not redirect to a Non trusted possible malware inflicted site, Google takes it seriously.  See here how to Scan Website For Malware, Blacklisting Status etc By Sucuri SiteCheck<br />
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7. <u>Google Authorship Markup:</u><br />
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Authorship Markup is a great way to attract your visitor to click on your site in search result page. You may have seen a profile image showing up alongside the page listing. So make sure you implement an authorship markup on your site. Your Google plus profile picture is the Authorship image. Use it precisely and more Professional looking image is helpful to gain the trust of visitor. See here how to implement Author information in search results.<br />
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8. <u>Keyword Density:</u><br />
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Many webmaster use higher keyword density but this is a Black Hat SEO and Google will penalizes those site. So keep your keyword density below 5%. Use keyword that is related to your topics, dont use it haphazardly.<br />
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9. <u>Site Map:</u><br />
Site map is another important things that you must have. I use Google XML sitemap plugin, its best for WordPress. This plugin will generate a special XML sitemap which will help search engines like Google, Bing, Yahoo and Ask.com to better index your blog. With such a sitemap, it’s much easier for the crawlers to see the complete structure of your site and retrieve it more efficiently. For Blogger website it is more easy.<br />
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10. <u>Image Alt Tags And Anchor Text:</u><br />
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Another important factor for better SEO is image alt tags. Many webmaster dont use alt tags. But it is totally wrong.  Your images should be described via ALT Tags with the keywords you are optimizing for the post. Anchor text is the link name. </div>

Search engine optimization is the most important factor if you want to gain organic visitor and want to see your website in the first pa...

10 Most Important SEO Tips for a website/blog

Posted by Zafar Iqbal Labels: article, blog, content, links, page, search, seo, site, text, tips, website

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Here discussed the 10 most important tips on how to optimize your website and raise your search engine ranking.<br />
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<i><b>Below are given how to optimize website & raise in search engine ranking :</b></i><br />
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1. <b>GET BOLD</b>: Put tags around some of your keywords once or twice on every page. But make sure not to overdo it, and start using the tags on all your keywords. One or two is good enough.<br />
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2. <b>GET LINKED ON EVERY PAGE</b>: Ensure that you have links coming in to as many pages as possible. When other websites are linking to different pages on your site, it gives search engines the impression that you have plenty of interesting and valuable content. But if all your links are coming in to the home page only, it means that your content is worthless and shallow.<br />
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3. <b>GET TEXT LINKS</b>: If you have image links in your navigation bar, also include text links. But always remember to arrange the source code in such a way that the text links show up first because search engine spiders will only follow the first link they find to any particular page.<br />
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4. <b>GET YOUR ARTICLE PUBLISHED IN SOMEONE ELSE’S SITE</b>: Article exchanges are similar to link exchanges, only much more useful. You post someone else’s article on your site with a link back to their site, and in return, they publish your article on their site with a link back to yours. You both have content and you both get high quality links.<br />
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5. <b>GET TITLES FOR LINKS</b>: You need to give titles for your links because some search engines translate these into their relevance for a page, and also help the visually impaired surfers know where you are sending them.<br />
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6. <b>GET A FOREIGN BUSINESS ADDRESS</b>: Canada and the United Kingdom have plenty of directories for websites of companies based in them, so get a business address in one of these two countries.<br />
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7. <b>GET SOCIALLY BOOKMARKED</b>: Use social bookmarking widgets to make it easier for your visitors to social bookmark your website, creating important links that the search engines love.<br />
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8. <b>GET MULTIPLE DOMAINS</b>: Try having multiple domains that would each have their own topic. Search engines generally list only one page per domain for any given search, so if you have several sites, you could end up getting two or more of your websites listed in search results. Another point is that directories usually accept home pages only, so you can actually get more directory listings if you have more than one domain that each has a home page of its own.<br />
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9. <b>GET CONTROL OVER ANCHOR TEXTS</b>: Do not overdo your anchor text to prevent all your inbound links from looking the same. Google hates automated sites, so make sure that your content would flow naturally with plenty of variety. Instead of using your anchor text several times, you can also sometimes use your URL, or your company name, or website title.<br />
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10. <b>GET A SITE MAP</b>: You need a site map, especially if you have a big website. Your site map should be linked to and from every page on the site so that search engine spiders could find every page with just two clicks. If your website is small, you still need a site map, and this comes in the form of your navigation bar.</div>

Here discussed the 10 most important tips on how to optimize your website and raise your search engine ranking. Below are given how to...

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