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how does social media affect SEO?

On Saturday, June 1, 2013 Posted by Zafar Iqbal Labels: channels, content, engines, facebook, google, impact, increase, links, media, new, number, people, search, search engines, search results, social, social media, traffic, twitter, website

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Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. <i>Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking.</i><br />
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<span style="font-family: Verdana,sans-serif;"><span style="color: red;"><b>Global usage</b></span></span><br />
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According to the article "The Emerging Role of Social Media in Political and Regime Change" by Rita Safranek, “The Middle East and North Africa region has one of the most youthful populations in the world, with people under 25 making up between 35-45% of the population in each country. They make up the majority of social media users, including about 17 million Facebook users, 25,000 Twitter accounts and 40,000 active blogs, according to the Arab Advisors Group.</div>
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<i><b>SEO </b></i>engineers have long suspected that social media elements have an impact on search engine result pages, with particular reference to Google and Bing. This suspicion was confirmed at the end of 2010. So we know that search engines are taking social media signals into account, but how can you use this information to improve your own social media. We know that links shared via the biggest social media platforms (most notably <b><i>Twitter</i></b> and <i><b>Facebook</b></i>) can have a direct, positive impact on your rankings, but it isn’t as simple as just setting up and account on these platforms and pushing out your content.<br />
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Social media play a significant role on Search Engines Rankings as an effective link building method while data deriving from social media are largely used by Search Engines. Increased website referral traffic and higher revenue<br />
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Social media improve rankings in various ways. The number of people liking the page, the number of shares, the number of followers, the number or retweets, the quota of followers/following, can impact the organic <i><b>SEO </b></i>(particularly the referral traffic). Additionally all these social media generated by the abundance of social media (like <i><b>Pinterest</b></i>, <i><b>Facebook</b></i>, <i><b>Twitter </b></i>etc.), can increase significantly brand awareness and online visibility.</div>
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The value of social media as ranking factor gradually increases, since even Google has admitted that social media is a ranking factor.  Brands have started realizing that:</div>
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<li>    social media increase their power and new generation spends more time on these channels interacting with their brands.</li>
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<li>    people trust more a brand recommended by their friends in social media.</li>
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<span style="font-family: "Trebuchet MS",sans-serif;"><u>You can now increase your social media presence in  6 immediate steps:</u></span></div>
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<li>Register your brand to social media by creating appealing and meaningful content for users, include links that will point to your website.</li>
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<li> Create onsite elements leading to sites like share buttons, connect buttons (like button) and social bookmarks.</li>
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<li> Create onsite a blog and update it with valuable rich in links articles and topics.</li>
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<li> Integrate social media and blog announcing through all channels the new post and take full advantage of share (use of social bookmarking services) and connect buttons already mentioned before.</li>
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<li> Creation of infographics with appealing content and design is an interesting and effective way of acquiring links. If the design is visually appealing the content of info are important, then it is most likely this content to be shared via social media channels creating a social buzz.</li>
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<li> Quantify the impact of your reach to the audience by using analytics, such as Google Analytics and according to your data you can increase your efforts on social media channels.</li>
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<span style="font-family: Verdana,sans-serif;"><span style="color: red;"><b>as well as</b></span></span><br />
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The following infographic breaks down ways that social media influences the visibility of your website in search results, including:</div>
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<li>    Social media can help search engines find and index your content faster</li>
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<li>     Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankings</li>
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<li>    Your content will increase in search results for people connected to you</li>
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<li>    Increases domain authority and the number of inbound links to your website</li>
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Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual...

4 hot Online Marketing strategies

On Monday, February 4, 2013 Posted by Zafar Iqbal Labels: blog, blog need, business, make, marketing, marketing strategies, media, online, online marketing, online marketing strategies, product, search engine, seo, social media, strategies

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The online environment is really transforming the approach to business these days. In the days of old, the marketing strategies we know includes the bill board advertisement, news papers and magazine media, TV and radio broadcast, postal and handbills etc. All these systems of business exposure are expensive and not too effective in viral propagation. The internet has made things easy as it is now possible to get your business exposed to millions of people within minutes. The online marketing strategies are so powerful that it could drive you sales within a short period of time. </div>
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The system is very effective that it yields result as fast more than you expect. As effective as the online marketing strategy is, it is very cheap and affordable. Most of the approaches are even free.</div>
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<span style="font-family: "Courier New",Courier,monospace;"><u><b>The four online marketing strategies are given below :</b></u></span></div>
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<i><b>Social Media</b></i><br />
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The <i>social media</i> is the first best way to promote your business online, one of the ways you can make use of the <i>social media</i> as one of your online marketing strategies is by creating a page, mostly, Facebook is the best for Fan paging, you make sure you maintain, and keep the page alive, relating well with you page fan is good enough to get you the change you needed in your business, apart from running a page to promote your business, there is also room for advertisers on those media, contact the advert department, and hit a deal. <i>Social media</i> users are as much as hundreds of millions; the advert portal gives you an opportunity to expose your business to this large number of masses. Other <i>social media</i> you can make as online marketing strategies and would make your business go viral in short period includes; Twitter, LinkedIn, Pinterest etc.<br />
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<i><b>The use of Blogs</b></i><br />
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A <i>blog </i>is a mini personal website; blogs can also be employed as online marketing strategies. You can personally create a <i>blog </i>for your business, or you can contact bloggers to place adverts banners for their audience. If you choose to start up a blog, you need to regularly update and promote your blog for search engine optimization. Your <i>blog </i>first page is very important as that is what will give new readers the kind of quality you operate. Blogging are very effective online marketing strategies as you can directly place your products directly on the blog; all you need to do is to write an article about the product and share some tips in the usefulness and effectiveness. Some <i>blogs </i>incorporate online payment system and shipping terms, this will make it easier for your prospective customers to easily pay for your product.<br />
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<i><b>Multimedia marketing</b></i><br />
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Do you know Google’s YouTube? It can be used as one of the online marketing strategies. YouTube archives video and Google offers a free space to upload your <i>multimedia</i>. You can create a video content for your business, but you must be sure it is something people will want to dedicate their time to watch, you can make “How to” videos, or you can decide to make a funny video, all you need to do is just insert a link back to your website or blog where people can see more about what you have got to offer. This part of the <i>online marketing strategies</i> is incomplete if you have not made an <i>SEO </i>for the<span style="font-family: "Courier New",Courier,monospace;"><b> </b></span>YouTube video, the <i>SEO </i>gives you an opportunity to archive it with a keyword that will make it easily located whenever people do a search with the search engine.<br />
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<i><b>SEO and ORM</b></i><br />
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The <i>SEO and ORM</i> goes hand in hand, <i>SEO </i>means Search Engine Optimization while <i>ORM </i>is defined as online reputation management. These are other great online marketing strategies. <i>ORM </i>allow you build an online reputation; this can be done, by giving out a free version of your product to bloggers to test and make a review on their blog. Readers get a link of the product from the blog. Product reviews are sometimes free, while sometimes you have to pay to get reviewed. Reviewing a product on other blogs are good online marketing strategies in that your link would be added on the blog, thereby improving your <i>SEO</i>.</div>

The online environment is really transforming the approach to business these days. In the days of old, the marketing strategies we know i...

5 Steps For Social Media Marketing Plan

On Saturday, January 26, 2013 Posted by Zafar Iqbal Labels: business, content, customer, engagement, marketing, media, million users, plan, social, social media, step, steps, users

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Many marketers launch their social media programs because they feel they need to understand both how they will make these work and how they will be managed. Most of them do this with no goal in mind and worse, no understanding of how social media marketing works.</div>
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Many believe that social is the answer to customer acquisition and are short sided in defining realistic results. Unfortunately this all results in lost time, lost customers, lost market share, and lost profitability.</div>
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<span style="background-color: #ea9999;"><u><b><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Below are given Five Steps For Social Media Marketing Plan :</span></b></u></span><br />
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<span style="color: blue;"><u><b>Step 1: Create Your Executive Overview Business Plan</b></u></span><br />
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<i><b>Spell out your business in a one-pager to realize why you need social:</b></i><br />
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<li>    Your Business Mission and History</li>
<li>    Your Business or Revenue Model</li>
<li>    Descriptions of your Products & Services</li>
<li>    Details of Your Target Audience</li>
<li>    Review of Your Current Marketing Efforts</li>
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<span style="color: blue;"><u><b>Step 2: Define Your Specific Social Media Goals</b></u></span><br />
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It is impossible to reach and attain a goal without defining exact specifics. Too many business owners let social metrics define their goals, such as “More Twitter Followers”, “More Fans on Facebook”, “More YouTube Views.”</div>
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As marketers, we all know that it is really about engagement that counts. But, what engagement are we talking about? Positive engagement? Volume of commenting on a controversial piece of content?</div>
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You need to go a step beyond to define specific, actionable, and (most importantly) reasonable SMM goals. </div>
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<i><b>Here are some specific SMM goals you might use after completing your business review:</b></i></div>
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<li>    Validate a new product or service using social as a research platform.</li>
<li>    Develop buzz and interest around a new product.</li>
<li>    Engage users in social to generate relevant and targeted traffic to your site.</li>
<li>    Gain market share by leading customer/client service through social.</li>
<li>    Generate registrations to branded events through social.</li>
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<span style="color: blue;"><u><b>Step 3: Find Your SMM Voice</b></u></span><br />
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One of the keys to ensuring your success in social is to create and implement a voice that resonates with your specific target audience. For each audience type, break down and research age, income, location, and reasons for possibly buying your products/services.</div>
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<span style="color: blue;"><u><b>Step 4: Choosing Your Social Tools Appropriately</b></u></span><br />
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Choosing your social tools appropriately is an essential piece of your online communications plan, so choose wisely. </div>
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<i><b>Let’s do a short review of the leading social sites to assist you in your selection:</b></i><br />
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<li>    <b><span style="color: purple;"><span style="background-color: white;">Facebook</span></span></b>:More than 955 million users. Majority between 18-25; 60 percent female. Best opportunity for community building with customers.</li>
<li>    <b><span style="color: purple;">Twitter</span></b>:More than 555 million users. Majority between 26-34; 57 percent female. Best tool for interacting in real-time.</li>
<li>    <span style="color: purple;"><b>Google Plus+</b></span>:More than 170 million users. Majority between 26-34; 63 percent male. Platform for driving visibility around a brand.</li>
<li>    <span style="color: purple;"><b>LinkedIn</b></span>:More than 150 million users. Majority between 26-34, directly followed by 35-44. The number one B2B social networking tool.</li>
<li>    <span style="color: purple;"><b>Pinterest</b></span>: More than 12 Million Users. Majority between 26-44; 68 percent female. A viral platform for sharing stories via pictures.</li>
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<span style="color: blue;"><u><b>Step 5: Plan & Execute Content & Delivery</b></u></span><br />
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Now to the hard part – finding, creating, and delivering engaging social media content. Social media execution can be daunting, but with a proper plan it is doable and can drive real (marketing) results.</div>
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<b><i>What you need to define:</i></b></div>
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<li>    Your frequency of content delivery & response to social engagement.</li>
<li>    Your types and specific topics for content creation.</li>
<li>    Ways to increase audience engagement.</li>
<li>    Events that can drive social.</li>
<li>    Your social success metrics (number of followers, number of fans, volume of traffic back to site, number of retweets, etc.).</li>
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<span style="color: red;"><b><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Summary</span></b></span> :<br />
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Social media marketing can be an excellent vehicle for developing online brand awareness, customer engagement, and audience growth. This requires a solid, measurable plan and a commitment to developing consistent and valuable content. In addition, it’s crucial for you to have a clear understanding of why social can be useful for reaching your business goals.</div>
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Many marketers launch their social media programs because they feel they need to understand both how they will make these work and how ...

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how does social media affect SEO?

4 hot Online Marketing strategies

5 Steps For Social Media Marketing Plan