4 hot Online Marketing strategies

The online environment is really transforming the approach to business these days. In the days of old, the marketing strategies we know includes the bill board advertisement, news papers and magazine media, TV and radio broadcast, postal and handbills etc. All these systems of business exposure are expensive and not too effective in viral propagation. The internet has made things easy as it is now possible to get your business exposed to millions of people within minutes. The online marketing strategies are so powerful that it could drive you sales within a short period of time.

The system is very effective that it yields result as fast more than you expect. As effective as the online marketing strategy is, it is very cheap and affordable. Most of the approaches are even free.

The four online marketing strategies are given below :

Social Media

The social media is the first best way to promote your business online, one of the ways you can make use of the social media as one of your online marketing strategies is by creating a page, mostly, Facebook is the best for Fan paging, you make sure you maintain, and keep the page alive, relating well with you page fan is good enough to get you the change you needed in your business, apart from running a page to promote your business, there is also room for advertisers on those media, contact the advert department, and hit a deal. Social media users are as much as hundreds of millions; the advert portal gives you an opportunity to expose your business to this large number of masses. Other social media you can make as online marketing strategies and would make your business go viral in short period includes; Twitter, LinkedIn, Pinterest etc.

The use of Blogs

A blog is a mini personal website; blogs can also be employed as online marketing strategies. You can personally create a blog for your business, or you can contact bloggers to place adverts banners for their audience. If you choose to start up a blog, you need to regularly update and promote your blog for search engine optimization. Your blog first page is very important as that is what will give new readers the kind of quality you operate. Blogging are very effective online marketing strategies as you can directly place your products directly on the blog; all you need to do is to write an article about the product and share some tips in the usefulness and effectiveness. Some blogs incorporate online payment system and shipping terms, this will make it easier for your prospective customers to easily pay for your product.

Multimedia marketing

Do you know Google’s YouTube? It can be used as one of the online marketing strategies. YouTube archives video and Google offers a free space to upload your multimedia. You can create a video content for your business, but you must be sure it is something people will want to dedicate their time to watch, you can make “How to” videos, or you can decide to make a funny video, all you need to do is just insert a link back to your website or blog where people can see more about what you have got to offer. This part of the online marketing strategies is incomplete if you have not made an SEO for the YouTube video, the SEO gives you an opportunity to archive it with a keyword that will make it easily located whenever people do a search with the search engine.

SEO and ORM

The SEO and ORM goes hand in hand, SEO means Search Engine Optimization while ORM is defined as online reputation management. These are other great online marketing strategies. ORM allow you build an online reputation; this can be done, by giving out a free version of your product to bloggers to test and make a review on their blog. Readers get a link of the product from the blog. Product reviews are sometimes free, while sometimes you have to pay to get reviewed. Reviewing a product on other blogs are good online marketing strategies in that your link would be added on the blog, thereby improving your SEO.